Pier 1 Imports and UNICEF have partnered together since 1992 in an annual greeting card contest for children throughout the United States. The contest begins each November and encourages children to submit their hand-drawn pictures based on an annual holiday contest theme. The winning artwork is reproduced as official UNICEF greeting cards sold nationwide at all U.S. Pier 1 Imports locations to benefit children around the world. In addition to the winners’ cards, Pier 1 sells a wide assortment of UNICEF cards during the holiday season, with 100% of the proceeds going to the U.S. Fund for UNICEF.Pier 1 Imports/UNICEF/Owlkids Greeting Card Contest—Canada
In 2006, Pier 1 Imports expanded its card contest program to include stores and children in Canada. The winning card design becomes a real UNICEF greeting card sold in Pier 1 Imports stores in Canada during the holiday season. Pier 1 Imports also sells a full assortment of UNICEF greeting cards in its stores in Canada during the holiday season, with 100% of the proceeds going to UNICEF Canada.